Husqvarna and Husaberg Reunited

May 16, 2013 - In a Thursday letter sent to dealers, Hubert Trunkenpolz of KTM Sportmotorcycle AG and Stefan Pierer of Pierer Industries announced the reunification of Husaberg and Husqvarna under the Husqvarna brand. 

"After a careful analysis and evaluation of all aspects, it was concluded to reunite what
arose from the same roots 25 years ago. ln other words, combining the worldwide
heritage of Husqvarna with the latest state-of-the-art technology of Husaberg will lead
Husqvarna to a new era of great success."

An all new Husqvarna lineup is in the works to be debuted in October, 2013 and will include Enduro, Motocross, Sportminicycles and Supermoto segments. The new group company "Husqvarna Sportmotorcycle GmbH will be operational in Mattighofen, Austria as of October 2013. It appears all Husqvarna dealers will be retained and all Husaberg dealers will become Husqvarna dealers. 

"As of October 2013, the new group company "Husqvarna Sportmotorcyte GmbH" based in
Mattighofen, Austria, will be fully operational in the production and sale of the new
model range to the Husqvarna network of dealers and distributors, which will be based on
the existing Husqvarna and Husaberg sales network. Parts supply and Customer Service for
all Husqvarna models up to and including Model Year'13 are guaranteed for the years to
come and will remain at the current site in Biandronno (VA-ltaly)."

We are very sad to see the Husaberg brand go, however, the Husaberg philosophy is sure to live on in the new Husqvarna product. Husqvarna fans should be very excited. The brand will get a major technology boost and parts & accessories will be much more available using KTM's distribution network.

The current 2013 Husaberg models will be the last of the blue models coming from Austria. Inventory is already low and these models are sure to sell out as soon as news of this merger gets spread. Our current inventory includes an FE250, FE501 and a TE250. Contact Jesse in sales for more information, 304-932-0437.

 

Staff, AOMC 

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